Why do my emails land in the spam
This is the most common question we hear from new creators - Why do my emails land in spam. In this article we will break up what you should do, so that your emails are delivered at the right place at the right time :).
First thing first - Use a custom domain email. Using emails with gmail domain have limitations when it comes to email marketing, becuase you cannot control these domains. So, first step is to get your own domain from companies like Namecheap.
Once you have your domain and an associated email, here is what to do next!
1. Set up DNS settings for your domain. This will let Gmail Yahoo etc. know that you have authorized your email service provider to send email.
You should be looking for below settings:
SPF – This will tell receiving server that you have authorized your email service provider to send emails.
DKIM – This will tell receiving server that the incoming email is authentic, and the email hasn’t been modified on the way.
DMARC – It ensures that no unauthenticated users will be able to send email from your domain, thus protecting your brand and the trustworthiness of your domain.
These settings indicate that emails are coming from authenticated source.
This sounds complex, isn't it? But don't worry. When you sign up with Enlitly, we will help you set up this at no extra cost. We want you to get maximum value from the platform and not worry about the tech setup.
2. Warm up a new domain email
Your domain email needs to build reputation. This builds up when more people reply to your email and less mark you spam.
To warm up your email (aka build email sending reputation), there are a few options:
a. Ask your subscribers to reply to your emails. Start with 2, 4, 8 , 12, 20 emails per day.
b. Easy way is to use apps like Warmup Inbox. This is our referral link. This is what we use and refer to our clients.
After warming up, keep your email activity consistent. Avoid too much gap in sending emails.
3. Check spam keywords before sending email
There are certain keywords that makes the email land in spam or promotion folder. You can try testing your email text before sending it. Glock app is one such app. We haven’t tried it yet, but we know that it exists. It can be a lot of work to do so. The best thing is to keep your email simple and email regularly.
4. Personalization
Personalize your Subject line or email body using personalization tags. E.g. $first_name
5. Clean Your Email List
Clean up bounced and inactive emails and those who marked you spam.
Hope it helped. Start using Enlitly for your email marketing >> https://enlitly.com
