Why do my emails land in the spam

This is the most common question we hear from creators.  

First thing first – Don’t keep switching your email service provider just because your emails are landing in spam. It has to do less with email service providers and more with your domain.

So, here is what you should do when you use your own domain email!

1. Set up DNS settings for your domain. This will let Gmail Yahoo etc. know that you have authorized your email service provider to send email.

You should be looking for below settings:

    SPF – This will tell receiving server that you have authorized your email service provider to send emails.

    DKIM – This will tell receiving server that the incoming email is authentic, and the email hasn’t been modified on the way.

    DMARC – It ensures that no unauthenticated users will be able to send email from your domain, thus protecting your brand and the trustworthiness of your domain. 

These settings indicate that emails are coming from authenticated source. 

2. Warm up a new domain email 

Your domain email needs to build reputation. This builds up when more people reply to your email and less mark you spam.

To warm up your email (aka build email sending reputation), there are a few options:

a. Ask your subscribers to reply to your emails. Start with 2, 4, 8 , 12, 20 emails per day.  

b. Easy way is to use apps like Warmup Inbox. This is our referral link. This is what we use and refer to our clients. 

After warming up, keep your email activity consistent. Avoid too much gap in sending emails.

3. Check spam keywords before sending email

There are certain keywords that makes the email land in spam or promotion folder. You can try testing your email text before sending it.  Glock app is one such app. We haven’t tried it yet, but we know that it exists. 

4. Personalization

Personalize your Subject line or email body using personalization tags. E.g. {{$first_name}} 

5. Clean Your Email List

Clean up bounced and inactive emails and those who marked you spam. 

Hope it helped. Start using Enlitly for your email marketing >> https://enlitly.com

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